Brown's Hotel London
Review, history and photos of
the Rocco Forte Hotel
Added on May 1, 2012
If you read German, check our
2012 review in German. In short, it is as good as ever!
Article added on March 8, 2009
A history of Brown's Hotel
The city of London is full of
luxury hotels, but only a dozen or so are worthwhile staying at. One of
the finest addresses is Brown's Hotel London.
Brown's Hotel London opened in 1837 in Albemarle Street, a peaceful 18th
century street at the heart of today's fashionable Mayfair district.
it is one of London's oldest operating hotels with one of the trade's most
Named after the Duke of Albemarle, the street where Brown's Hotel is located
was built from 1683 onwards by a syndicate that also built Band Street and
Dover Street. From its inception, Albemarle Street was associated with
Oscar Wilde was a member of the bohemian Albemarle Club, open to both men
and women. It is where the Marquess of Queensberry left a note accusing
Oscar Wilde of sodomy, which lead to Oscar Wilde's downfall in a society in
which homosexuality was still a crime. Oscar Wilde was later forced into
exile and died in Paris at L'Hôtel.
Brown's Hotel is associated not with Oscar Wilde, but Lord Byron, whose
publisher, John Murray, used to work from Albemarle Street. More important
for the hotel's history, in 1837. Lord Byron's butler, James Brown and his
wife, Lady Byron's maid, acquired 23 Dover Street. By 1838, they had
expanded, owning four adjacent houses in Dover Street. They opened a hotel
for the service of the nobility and the gentry. In 1859, James John Ford,
the new owner of the Brown's Hotel, extended it to include St. George's
Hotel on Albemarle Street, which backed on to the Dover Street property.
James John Ford was a man from Wiltshire who made money in Oxford Street
with his livery and stable business before buying Brown's Hotel.
Among the early illustrious guests were, in 1871, after the Franco-Prussian
War and the creation of the Third Republic in France, Napoleon III and
Empress Eugenie. They were forced into exile and stayed at Brown's Hotel for
In 1876, Alexander Graham Bell stayed at Brown's Hotel when he
informed the government about his communication breakthrough invention: the
telephone. During his stay, he made the first UK telephone call from Brown's
Hotel, calling Henry Ford's household in Ravenscourt Park through the hotel
owner's private telegraph line.
In 1882, James Ford's son, Henry took over the hotel management for the
following 46 years. Henry Ford focused on creating a
“private” hotel, a place offering privacy to notable guests who were able to
enjoy homely comforts. In the late 1880s, he introduced a smoking room for
gentlemen as well as the first ever hotel restaurant. Prior to this
innovation, guests ate in their rooms or in one of the 16 licensed
suites in which to dine.
Henry Ford was eager to offer his guests a state-of-the-art comfort. In
1884, electricity was installed with the help of an oil-driven generator in
the basement. A year later, bathrooms were introduced in all rooms and
advertised as a Brown's novelty.
Among the illustrious guests honoring the hotel in this period was Theodore
Roosevelt. He stayed at Brown's before his wedding with Edith Kermit Carow,
which took place at St. George's in Hanover Square. As an occupation, the future
president of the United States simply stated
“ranchman”. Eleanor Roosevelt mentions Brown's Hotel in her autobiography The
Lady of the White House where she lets readers know that, in 1905, on
her honeymoon, they stayed at the royal suite
“with a sitting room so large that I could not find anything that I put down.”
At Brown's Hotel, the Roosevelt Room on the first floor is named of the
American president Theodore Roosevelt. A copy of the marriage certificate
still hangs on its wall. It is one of six present-day meeting rooms with
natural daylight, high ceilings, precious antiques and state-of-the-art
Among the notables staying at the hotel is also Cecil Rhodes, after whom
Rhodesia was named. He was a frequent guest. From 1886 to 1894, the Count de
Paris, the Pretender to the French throne, lived at the hotel, where he held
Court regularly in his suite.
When Ford acquired St George's Hotel in 1889, he merged it with the existing
properties to create one big hotel. He also added a fifth floor.
Incidentally, St George's Hotel is still present in the hotel logo, the
stationary and the stained glass image in the former St George's Bar, now
known as The Donovan Bar.
In 1890, Lord Kelvin led the international Niagara Commission meeting at
Brown's Hotel, which led to the decision to use the water power to conduct
electricity. At present, the Niagara Room is a meeting and wedding room for
receptions for up to 120 people.
From 1892 to 1936, Rudyard Kipling was a frequent visitor to Brown's Hotel.
He honeymooned at the hotel with his American bride on his first visit to
Brown's. He found the hotel conducive to his creativity. It is here for
instance that he
The Jungle Book. Guests can stay at the Kipling Suite (87sqm),
which is part of the original suite occupied by the poet and where many
other famous writers have also stayed. In 1936, he was found here face down
on his desk, suffering from a perforated ulcer. He was brought to
Middlesex Hospital where he died shortly after surgery. Not long before, the
head porter - named Nice - had asked Kipling to sign a copy of his novel
The Absent Minded Beggar. The author did so saying jokingly:
“You take that home and lock it away until I am dead. It will be worth a lot of
The most famous 19th century regular guest to Brown's Hotel was Queen
Victoria who of course never stayed overnight because of its proximity to
In the 20th century, Brown's Hotel underwent several transformations. In
1905, Brown's Hotel was enlarged and restructured thanks to the acquisition
of thee additional townhouses. The hotel remained popular with royalty and
nobility, especially in times of troubles such as during the First and the
Second World. War.
From 1914 to 1918, Queen Elizabeth of Belgium resided at Brown's Hotel with
her family during the First World War.
The Hellenic Suite (101 sqm) is named in honor of King George II of
the Hellenes, the hotel's longest royal resident. He left Greece in 1924
after the establishment of the republic and remained in exile until 1935,
when the Greek monarchy was restored. In the decade abroad, Brown's Hotel
became the official court of the Greek Royal family.
In 1936, Haile Selassi, Emperor of Ethiopia, found refuge at the hotel when the Italian dictator Mussolini invaded his country. Three years
later, King Zog of Albania did the same. In 1941, the Dutch Government in
exile declared war on Japan at Brown's Hotel. The declaration soon
afterwards led to the occupation of the Dutch East Indies.
After World War II, famous writers continued to stay at the London hotel.
Agatha Christie visited it many times. She based her book At Bertram's
Hotel on Brown's Hotel. In more recent years, Stephen King stayed at the
In 1968, Brown's Hotel was purchased by Trust House Limited, which later
became Forte plc. In 1996, Forte was taken over by Granada and sold one year
later to Raffles. In July 2003, Sir Rocco Forte, the son of the previous
Forte boss managed to get the property back and integrated it into the Rocco
Forte Collection. In April 2004, it closed down for a £24 million renovation
under the direction of Olga Polizzi, the Director of Design for Rocco Forte
Hotels and Sir Rocco's sister. The hotel re-opened in December 2005 with 117
elegant rooms - including 29 suites - with original wood paneling, mosaic floors,
chandeliers, guilt mirrors and antique furnishings. Olga Polizzi's style is
one of classy understatement.
I first stayed at the
hotel in 2003 before its renovation in what was then called Executive Room
220, just when it passed from the Raffles
group to the dynamic Rocco Forte hotel company. In 2003, the Grill at
Brown's Hotel was the only hotel breakfast restaurant able to offer me a
Rocquefort for breakfast.
In 2008, I stayed in the renovated hotel in number 521, a Deluxe King Room.
Brown's Hotel would not discuss its current guests, but staying there in
2008, I spotted for instance the Italian coach of the English football team,
On my suggestion in 2008, the English Tea Room, serving an excellent
tea, switched from minor brands to Mariage
Frères and introduced adequate strainers and other filter systems,
absent in several London hotels.
[Added on April 15, 2012: Staying at Brown's Hotel again, I realize that the
hotel has switched to Jing teas].
The Albemarle restaurant. Photos © Brown's
Hotel, London. A Rocco Forte hotel.
The entrance. Photos
© Brown's Hotel, London. A Rocco Forte hotel.
Lounge in the Kipling Suite.
Rudyard Kipling wrote The Jungle Book while staying at
Brown's Hotel. Photos © Brown's Hotel, London. A Rocco
The bedroom in the Kipling Suite. Photos ©
Brown's Hotel, London. A Rocco Forte hotel.
A Classic Suite. Photos © Brown's Hotel,
London. A Rocco Forte hotel.
The bedroom in a suite. The suites offer
“Rain Forrest” shower heads. Photos © Brown's
Hotel, London. A Rocco Forte hotel.
The bedroom in an Executive Room. Photos ©
Brown's Hotel, London. A Rocco Forte hotel.